Can I know this from likes and reach alone?
Usually no. Those numbers can signal awareness, but they do not tell you which channel is driving actual order or repeat-purchase behavior.
Owner question
How do I know if Instagram or Facebook is driving orders?
Track Instagram and Facebook separately at the campaign and order-source level. Owners usually need both: campaign-side reporting that shows what was sent or published, and downstream reporting that shows which source actually led to conversations, direct orders, or repeat purchases. If both channels are blended together, the answer stays fuzzy.
What this costs operators
Restaurants often know social is doing something, but they cannot tell whether Instagram is driving the lift, Facebook is doing more of the work, or both are being credited for the same general activity.
What you need to compare Instagram and Facebook fairly
The goal is not only to see activity. It is to compare channel contribution cleanly enough that the next campaign can change based on what you learned.
| Tracking need | What to do | Reason |
|---|---|---|
| Separate channel activity | Keep Instagram and Facebook targets distinct in campaign setup and reporting. | Blended sends hide which channel actually performed better. |
| Downstream order signal | Compare the order or conversation outcomes after the campaign or post. | Activity alone is not the same as orders. |
| Consistent test conditions | Use similar audiences, offers, or timing when possible. | Otherwise you may be comparing different campaign conditions, not different channels. |
Operator checklist
- Keep Instagram and Facebook channel targets separate whenever you want a clean comparison.
- Track delivered or published activity by channel.
- Compare resulting conversations, direct orders, or repeat orders by source.
- Use consistent campaign timing or audience rules when running channel comparisons.
- Roll the winner into the next campaign instead of repeating the same blended setup.
Common questions
What if both channels matter?
That is still useful to know. The point is to understand how each channel contributes so you can decide whether to keep, change, or rebalance effort.
What is the minimum reporting I need?
At minimum, separate channel targets, separate channel activity, and some downstream conversation or order metric you can compare across both.
Sources and claims used here
Industry context, Settro public claims, and public app proof are labeled separately so operators can see what is broader restaurant context, what comes from Settro's site, and what is surfaced here from the product workflow itself.
Industry context
Google Analytics campaigns and traffic sources help
Industry context on separating traffic and campaign sources.
Industry context
Google Analytics reports overview
Industry context for acquisition and channel reporting structure.
Settro public claim
Restaurant re-engagement campaigns
Public Settro hub for campaign and channel reporting.
Public app proof
Order-source and campaign proof section
Public Settro hub section surfacing dashboard summaries and campaign channel proof from the app workflow.
Questions restaurant owners ask
More owner questions in this cluster. Use the question pages when you want the answer first, then jump back to the main workflow page when you are ready to evaluate options.
Owner question
How do I win back inactive restaurant customers?
Start by defining inactivity clearly, segmenting the audience, and sending one simple offer or reminder through the channels your customers actually use. Restaurants usually win back inactive customers with targeted follow-up and clean reporting, not with blasting the full customer list every time a slow week shows up.
Owner question
What restaurant text message campaigns actually work?
Restaurant text-message campaigns usually work when they are targeted, timely, and specific. Broad blasts with vague copy tend to underperform. Owners usually get better results from campaigns tied to an audience segment, one clear offer or reminder, and reporting that shows whether the message created return orders instead of just more message volume.
Owner question
How do I track restaurant campaign performance?
Track campaign performance in layers: audience targeted, messages delivered, customer responses, and downstream order behavior. Restaurants usually get better decisions when they separate campaign activity from campaign outcome. Delivery alone is not performance, and revenue alone is too late if you never learn which audience, channel, or message actually moved.
Owner question
What restaurant marketing KPIs should I track?
Track restaurant marketing KPIs in three groups: demand created, orders completed, and repeat behavior improved. Owners usually need a tighter KPI set than they think. The most useful scorecard is the one that shows which channel or campaign created more direct orders, more repeat customers, or less wasted spend, not the one with the most widgets.
Review the public channel-reporting workflow
If you need cleaner Instagram-versus-Facebook reporting, review the public campaigns hub that now surfaces channel targets, dashboard summaries, and campaign proof from the app workflow.